Reading the dashboard

Everything is scoped to the time range and environment you pick at the top. Here’s what each section tells you.

Overview

Users, Events, App opens, and Revenue for the selected range, with an app-opens-vs-revenue chart over time.

Traffic by source / referrer

Users and revenue grouped by channel. Toggle between the UTM source and the document referrer. Unattributed devices show as pending (just installed, the resolver runs hourly) or unknown.

Creators

Users and revenue attributed to each UGC creator, sitting beside the traffic sources. See Creator attribution for how to tag links.

Funnels

Pick an ordered set of events and a conversion window to see step-by-step drop-off. Save a funnel to revisit it later.

Recent activity & journeys

A live feed of clicks, users, and purchases. Tap a user to open their full journey — every event in order, down to the millisecond, since the SDK timestamps events on the client. Each event is tagged with the app version it came from.

Identified users

By default each user shows an anonymous handle. Once your app calls identify (e.g. after sign-in), that user shows their real name or email with an Identifiedbadge, in both the activity tables and the journey. Identity is keyed by device and joined at read time, so it also back-fills the user’s earlier anonymous activity.