Creator (UGC) attribution

To measure which creators drive installs and revenue, tag their links with a creator_id (or utm_content). The creator id is captured on the click and resolved to the installing device, so revenue rolls up per creator in the dashboard.

The link format

https://yourpage.com/go
  ?utm_source=instagram
  &utm_medium=ugc
  &utm_campaign=creator_program
  &utm_content=jane          // creator name, used if creator_id is absent
  &creator_id=jane           // explicit creator id (wins)

Give each creator their own value (creator_id=jane, creator_id=mike, …). These links still go through the attribution snippet, so the same click also records source and campaign.

Reading it

The Creators card on the dashboard shows users and revenue per creator, right beside your traffic sources. A creator id is a stored verbatim (lowercased) — so jane and Jane roll up together, while jane.doe stays distinct.